50 years of Playmobil - The company history behind the global success
25.05.2024 - 28.02.2025 ,
Städtisches Museum Zirndorf (Municipal Museum Zirndorf)
When the first PLAYMOBIL figures saw the light of day in Zirndorf 50 years ago, nobody could have guessed that they would become absolute toy classics worldwide.
The 7.5 cm tall, always smiling figures create worlds in children's rooms in which reality and fantasy merge; true to the motto "Play what you experience".
Over the decades, they have become more colourful and mobile, but the basic idea of their creators Hans Beck and Horst Brandstätter has remained the same.
The anniversary exhibition traces the rise of PLAYMOBIL to become a cult toy and at the same time invites visitors on a journey through the rich history of the Zirndorf-based company geobra Brandstätter. This goes back to the year 1876. Even before the invention of the legendary play system, colourful toys made of tin and plastic can be found in the product range.
Exhibits, catalogues and advertisements from the museum depot document the extensive toy production.
In the exhibition, however, the toys can not only be marvelled at in the display cabinets. The current PLAYMOBIL range can be played with to your heart's content at the play tables!
Last edited on 02.07.2024
