66 years of cult

The legendary Barbie celebrates her 66th birthday this year. The doll was presented by Ruth Handler at the American Toy Fair in 1959 and was an instant hit. Ruth Handler named the fashion doll "Barbara" after her daughter.

Today, the doll is a role model for older children of a self-confident modern woman who pursues many professions and serves as a role model.

66 years of Barbie - from toy to cult object. The history and development of Barbie from toy to cult object is a fascinating journey that begins in 1959, spans more than six decades and encompasses various social, cultural and economic aspects. Barbie, as her detractors have often overlooked, comes from the tradition of dress-up dolls, which have been dressed in hats, furs, petticoats and traditional costumes since the late 17th century.

Barbie deliberately replaces the classic baby doll, which was originally used to prepare girls for their role as housewife and mother. The introduction of Barbie revolutionised the concept of the dress-up doll. Barbie is a three-dimensional doll that not only wears clothes, but also has her own identity and personality. This allows children not only to change the appearance of the doll, but also to develop stories around the character.

Despite her popularity, Barbie has always been criticised - particularly because of her unrealistic body proportions and the influence she has on young girls' self-image. Critics see the fashion doll as a woman who leads an independent life characterised by consumerism, superficiality and beauty mania.

Over the course of six decades, Barbie has adapted to social changes. In terms of fashion, culture and politics, Barbie follows every movement. At the age of 66, Barbie always remains beautiful and "forever young" by adapting to the times and identifying with new role models with each new decade. Barbie is now recognised not only as a toy for children, but also as a fashion icon. In 66 years, she has undergone a major development; the world's most famous plastic doll is both role model and decal. And that is why she is so fascinating.

Last edited on 06.01.2026